Veetee Rice
Having recently rebranded themselves to stand out amongst the busy supermarket shelves, Veetee needed a steaming hot serving of social content to make their microwave notifications ping!
Katherine Ryan Bloopers
To help push their new direction, Veetee recruited comedian Katherine Ryan to head up their parody Life Hacks campaign. Instead of letting b-rolls go to waste, the ‘always on‘ comedian’s outbursts were edited into quick social clips to give a nice break away from the usual product pushes.
Recipe Videos
In a world where video content is king, Veetee wanted to bring the recipe section of their website to life - casting aside the traditional text-list-only approach of how to cook. This saw a videoshoot’s worth of content condensed down into a series of inspirational cooking clips.
Instagram Stickers
Having set up their social feed to inspire their ‘no time to cook’ audience, Veetee needed a selection of GIPHY stickers their fans could proudly use as they shared their kitchen creations.
